Establishing Your personal Brand in a New Role: A Proactive Approach

In your previous position, your personal brand was the culmination of the experiences people had with you. However, in your new role, you have a unique opportunity to shape and refine your personal brand, particularly when starting afresh in a different company. This endeavor requires a deliberate and proactive approach to identify the desired reputation you wish to cultivate in your new job.

​

Begin by considering the specific words or phrases you want others to use when describing you. Contemplate the actions you will undertake to earn such a reputation and what impressions others will perceive, hear, or feel when they interact with you. Reflect on the behaviors you will publicly exhibit to attain this reputation.

​

It is crucial to delve deeper into the significance of each aspect you wish to embody. Ask yourself why each item is important to you. By doing so, you can clarify your goals and be more precise in your aspirations. For example, instead of simply wanting to be known as "smart," you might discover that your true aim is to earn respect for your expertise and deep knowledge in your specific field. In that case, a better objective would be to strive to be known as "an expert in my field."

 

Furthermore, consider the different individuals you work with and how they may perceive you in various scenarios. Will your direct reports view you differently from your superiors? What about your peers or other leaders? Identify at least one aspect that you want to cultivate for each audience, understanding that there may be overlaps.

​

Additionally, consider the areas crucial for success in your new company or elevated role. Recognize that there might be certain adjustments you need to make compared to your previous experiences. Identify the necessary support you will require to excel in these new areas. For instance, if you aim to be known for your decisiveness in your elevated role, you may need to gain a thorough understanding of your decision-making authority and conduct further research to assess the scope of your responsibilities.

​

Lastly, take into account any previous challenges or pitfalls that may have derailed your progress in past positions. Reflect on these instances, such as overpromising services to customers at the expense of the support team's well-being. In your new role, consider establishing closer relationships with internal company stakeholders who can aid you in delivering on customer promises without causing internal strife.

​

By adopting a proactive approach to personal branding in your new role, you can effectively shape your reputation and contribute to your overall professional development.

​

​