Use of Hotjar on Our Website

We use Hotjar to better understand our users’ needs and to optimize this website and your experience. Hotjar is a technology service that helps us understand user behavior (e.g., how much time users spend on which pages, which links they click on, what users do and don’t like) and enables us to build and maintain our service with user feedback. This helps us improve the usability and performance of our site.

What Data Hotjar Collects

Hotjar may collect the following types of data when you interact with our website:

• IP address (stored in anonymized form)

• Device type, device screen size, and browser type/version

• Geographic location (country only)

• Operating system

• Referring URL and domain

• User interactions (e.g., mouse movements, clicks, scrolls, keystrokes entered in non-sensitive fields)

• Pages visited, session duration, and navigation paths

This information is collected through cookies and other tracking technologies. For more information on how Hotjar uses cookies, please see Hotjar’s Cookie Information.

How We Use the Data

We use the insights gathered through Hotjar to:

• Understand how users interact with our site

• Identify usability issues

• Improve website design, functionality, and performance

• Collect feedback via optional tools like surveys and feedback widgets

The data collected is used solely for internal analysis and to improve our website. It is not sold or shared with third-party advertisers.

Hotjar may engage sub-processors for data storage and processing, as necessary to provide its services. You can find a list of Hotjar’s sub-processors here.

Data Privacy and User Rights

We process all data collected via Hotjar in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

As a user, you have the right to:

• Access, rectify, or delete your personal data

• Withdraw consent at any time

• Object to processing or request data portability

If you have used Hotjar’s feedback tools and want to manage or remove your data, you can use their Visitor Lookup Tool: Hotjar Visitor Lookup.

You can also opt-out of Hotjar tracking entirely by enabling the “Do Not Track” setting in your browser. Learn how to do that here.

If you provide feedback via Hotjar’s widgets that may contain personally identifiable information (PII), we ask for your explicit consent before collecting it. You can always withdraw that consent through the widget or by contacting us.

Compliance and Data Processing Agreement

Our use of Hotjar is fully compliant with the GDPR. Hotjar is also committed to GDPR compliance and offers a Data Processing Agreement (DPA), which you can review here.

For more details on how Hotjar processes personal data, please review Hotjar’s Privacy Policy:
🔗 https://www.hotjar.com/legal/policies/privacy/